Reduction Rewards Scheme

Learn about how the CUB Reduction Rewards Scheme can help your organisation to generate revenue from your electricity usage.



“Unlock Revenue and Sustainability”

Discover the potential of the CUB Reduction Rewards Scheme – your key to generating revenue while contributing to a sustainable energy future.

Get Paid to Conserve Energy!

Imagine getting paid for using less power. With CUB’s Reduction Rewards Scheme, it’s not just a possibility; it’s an opportunity waiting for you. We’ve simplified Demand Flexibility Schemes, making it easy for your organisation to earn revenue.

Key Points:

  • What is the Demand Flexibility Scheme? Forget the technicalities. Can your organisation decrease energy usage during the day? If yes, we’re here to help. Some clients are already earning £100k annually through this scheme – don’t miss out!
  • Powered by CUB: Our scheme uses Demand Flexibility Schemes from major organizations like ESO and local Distributors such as UK Power Networks. As an approved provider with strategic partnerships, we’ve got your back.
  • Expectation Setting: We’ll guide you on how much you can earn for every kWh saved against your normal usage.
  • The Event: Reduce electricity usage during events – typically lasting 1-2 hours.
  • No Penalties: Don’t worry if you can’t reduce usage as expected – no penalties.

Ready to turn energy conservation into revenue? Contact CUB today, and let's unlock the potential of your organization with CUB's Reduction Rewards Scheme – where sustainability meets financial success.
Louis Fairfax - Managing Director

Schedule a call with Louis

Who Benefits the Most?

Is your organisation a good fit? The CUB Reduction Rewards Scheme is perfect for:

  • Large industrial or commercial users with flexible energy usage.
  • Those who’ve saved by avoiding TRIAD costs.
  • Anyone with EV chargers on site
  • Anyone with a battery on site
  • Cold storage plants

Why participate?

Joining the CUB Reduction Rewards Scheme means more than revenue – it means playing a role in the UK’s Net Zero ambitions and the future of the Smart Grid.


Email [email protected] to find out more.

Benefits and More:

  • Unlock income levels of up to £100k per annum.
  • No disruptions to daily operations.
  • Tap into the expertise of a leading Demand Flexibility Consultant.
  • Explore our FAQs for more details.

Our Utilised Schemes:

Reduction Rewards is only possible with the help of our valued partners, with the list of schemes continuing to expand to meet growing flexibility needs across the UK:


To take part email [email protected] and we will get you involved!

Client Success Story: Chase Plastics

Read about Chase Plastics, the UK’s leading supplier of recycled polythene pellets, earning £8k and achieving shared success across the business. Their experience showcases the value of participating in the CUB Reduction Rewards Scheme.

Chase Plastics is the UK’s leading supplier of high-quality recycled polythene pellets and compounds, we are committed to promote the recycling of plastic waste in the UK, minimising waste being dumped overseas whilst ensuring our clients enjoy 100% recycled plastic without compromising on quality. We operate from an Environment Agency approved site in Brandon, Suffolk where we employ a team of committed individuals who are constantly looking at ways to improve our processes, efficiency, and service delivery to our valued customer base.

CUB UK have worked with Chase Plastics since 2010, several years before I took over the business, and I adopted the well-established working relationship that they had with Chase Plastics. Their business has great synergy with Chase Plastics as a UK focused, customer orientated organisation that is at the forefront of their industry. We purchase our electricity and gas contracts through CUB, and they provide ongoing management of our account through cost forecasting, advice on wholesale energy prices and energy usage reporting and analysis.

In December 2022 Louis Fairfax of CUB approached me to invite me into their Reduction Rewards scheme. He explained that there was no risk to us in doing so as the scheme allows us to reduce consumption where possible when called upon however it does not penalise us if we don’t manage to achieve a lower figure that our consumption over the last 10 days over the times in question. This product was a great fit as we are used to avoiding charges at peak times through the TRIAD scheme, which CUB actively manage for Chase Plastics.

Our first event was on 12th December, CUB advised us at around 4pm on 11th December 22 to prepare to reduce consumption between 5pm and 7pm. We responded to Opt-In to the event and prepared the site to reduce consumption as much as possible during these hours.

We were pleased with the result from the first event, seeing £2k in benefit from this. We have since been involved in another five events and our income overall is £8k which we are absolutely thrilled about. This has come at a time when energy prices are high, costs across the board are escalating and we are working in an increasingly competitive environment. What is also fantastic is that participating in the scheme has been a point of shared success across the business, highlighting the excellent work by our operational team in achieving these savings and I know that it will give the whole team a greater understanding of our energy usage across the board.

Louis has recently been in touch as he is in the process of registering Chase Plastics with a competition to monetise our flexibility through Demand Side Response schemes that our local Distributor UK Power Networks have made available through an online platform.

I would happily recommend CUB UK to any business looking to collaborate with a partner that is at the forefront of the Demand Side Response market as well as possessing a great understanding of wholesale markets, products, structures and how to assist a business by acting as an outsourced energy manager.