Meet Melinda Fairfax
Melinda Fairfax is the Head of Marketing and has been part of the CUB UK team since 2008. Responsible for driving the family business forward, Melinda is an award-winning marketer and plays a key part in the CUB UK team. Melinda shares what it’s like to be part of a modern family business that’s going places.
“I joined the team in April because I wanted to work with an ambitious organisation that had identified the key part quality marketing can play in the growth of a business.
Working with the board of Directors was an immediate joy. I’d never worked as part of a family-run organisation before and was instantly struck by how much every generation had added to the business.
I started shortly after our existing managing director, Louis, and together we identified the need to take the business through a period of change in order to drive ourselves forward.
We wanted the business to become a sustainable and modern solution for the commercial energy market and knew we had the right people in place to make our ambitions a reality.
By liaising with the board and the wider CUB team, as well as our suppliers and clients, we designed and rolled out a new business model. We created commercial gas and electricity packages that had been designed with our clients’ needs in mind. The branding was refreshed and the identity of the business was repositioned to reflect the emphasis we put on family values and our incomparable customer service.
The new look was rolled out in April 2014 and was the result of two years of research, planning, hard work and lots of trips to our local Costa. It’s been a huge success as we are the only independent commercial energy consultancy to offer this type of service.
As part of our business update, we increased the focus we put on corporate social responsibility. This has always been an important part of how we do business, but now we make sure we shout about it. Our Green Team initiative is a cause close to my heart. Supporting our community is part of who we are as people, as well as a business, and our Green Team is now involved with lots of local and regional charitable causes.
In addition to running our Green Team, I’m also very proud of our youth mentoring scheme. It’s essential to keep fostering young talent in the local community, which is why this is a cornerstone of our corporate social responsibility promise.
We work hard to ensure our energy consultants consistently deliver an innovative and reliable experience, and marketing has become a central part of how our business will continue to grow. I love working with the team to help drive things forward and will never be one to shy away from going the extra mile for our clients.
Outside of the office, I’m no stranger to pressure as I compete in pageants and hold the title of Miss Peterborough for Miss Great Britain. I’ve participated in pageants since my 2012 and have found it’s a great way to meet new people and get involved with community projects that can really make a difference. As Miss Peterborough, I support and lead a number of initiatives, which make a powerful impact on our local area.”
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